Trek World

I have had the very cool opportunity to attend Trel World over the last couple of days.
Trek puts this on to inform their dealer network about all things Trek, Bontrager, and Fisher. The past days have been eye opening. Trek's dedication to not only cycling as a sport, but as a life style and means of improving life quality and the environment is astounding. The highlights that ring in my head of course are the new products; this new stuff is amazing. A few words to drop that you should all ask me about: Gary Fisher Rumblefish, Superfly 100, ECO bikes and products, INForm Fit products, and the Trek Scratch.

But really, these may be the least important of Trek's actions this year. The corporate level dedication towards IMBA and American Bicycle League are tremendous. The monetary and political support is significant. To hear John Burke speak, is inspiring. Tonight he brought in Congress Obermeir, an advocate for everything cycling, to speak to the Trek dealers. To hear him speak you realize that there is hope for cyclists in America. The budgetary goals and appropriations he has acheived are in the BILLIONS of dollars for cycling. This money goes to multiple causes, Rails to Trails, Greenway improvements, Bike lanes and Paths, you name it. But perhaps the most significant piece he is trying to put in place needs all of us: and that is a Federal law listing Bicycles as a mode of transportation in this country. By doing this, we are defined and empowered. It will require states to recognize and support cycling and cycle related activities through transportation dollars and in so doing, make our world a safer and better place to live in.
I will be putting tons of new stuff up here in the coming weeks, so keep your eyes pealed. But for tonight; I must try and sleep, afterall, the 18 hour race is Saturday.

See ya there,

-Shawn
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